There are many factors to consider when evaluating call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.
Below are most important factors to look into before choosing call tracking software for your business:
Required Phone Number Coverage
The point of call tracking is publishing different numbers in each of your campaigns. If you market globally, you should be able to choose phone numbers (local and toll free) in the particular country or countries targeted by your advertising.
Automatic Phone Number Generation
A good call tracker can dynamically generate numbers that you can use for your campaigns. As you can imagine, doing it manually is time-consuming and even leads to inaccurate analytics.
You can derive more meaningful insights from phone leads with your call tracker integrated with other tools that you already use. For example, with your web tracker integrated with a web analytics tool, you can get insights on a caller’s browsing history on a website.
Flexibility in Customization
The way you want to use your call tracking software may differ from how other businesses do. For example, if you want a screen pop-up or any other unique action triggered every time a call comes in, you should be able to add that feature over your service provdier’s API.
The moment you install a call tracker, all your calls will be going through the infrastructure of your service provider. Thus, make sure to choose a solution that assures you of high uptime and reliability. If not, you will not just lose leads but also credibility among your prospective customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions give you high-value information about your potential customers and their needs, helping you improve your business in a more significant way. With call recordings you can also better understand how your sales team handles calls and provide any necessary feedback.
Your call tracking solution should cover you on all important analytics like caller location, call duration, call source, and so on – all in real time. On top of that, you have to be able to obtain insights from historical data, like repeat callers, call volume trends, etc., all of which can help you top up your marketing agenda.
As each of your incoming sales will pass through the call tracker system, you have to choose a solution that gives you the best rates for phone numbers and calling minutes. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.
There are so many call tracking solutions nowadays, so don’t limit yourself to a single prospect. In fact, you should have maybe two or three prospects and compare them so you can see which is best for you.