E-COMMERCE CUSTOMER BUSINESS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. Carrying out business over the internet has been made easy and convenient by e-commerce. Businesses post their products on their website for the potential customers to see and make online order and payment then the product is delivered at the customer’s convenient place. E-commerce have got many forms of performing business transactions. One 0of the type of e-commerce forms is businesses to business where one business carry out business with another same business or different one. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Where the transaction is done between two or more final consumers of a product is referred to as consumers to consumer. Customer focus is very key in e-commerce since they are in constant contact with the customers. The need of the customers should be met using the best possible way by employing proper and effective strategies. Customers are the pillars of an e-commerce business and quality customer’s service is a fundamental strategy. Growth of the business should also translate to the increase in customer service strategy. Business should learn from the real experience that the customers are having and aim at delivering the excellent services consistently. the business should ensure the customers that it has does not go away. It is quite expensive to attract new customers than to retain the ones that the business already have. This can be realized by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. Thoroughly collected data enables the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. Constant review of the business and the customer’s feedback should be done to ensure that they necessary changes are made towards improving the business.Efficient e-commerce business is dependent on the quality of the services and the ease of getting the services.Traders should therefore focus on quality to ensure profitability.